The second action is to communicate and market the KM strategy.
This can be done through a variety of means such as widely disseminating
information about the KM initiatives throughout the organization;
incorporating KM training into new-hire orientation; training managers
and quality coordinators on the principles and practice of knowledge
management; holding an open house, knowledge fairs, or regular meetings
in connection with the KM initiative and pilots; or advertising the KM initiative
on the intranet or through brochures and pamphlets.