Perhaps on this basis of distinct perceptions of value, corporate communications vary widely between U.S.- and EU-based multinationals. Context (U.K.) (2005a) conducted an analysis in 2005 of the reporting practices of the largest 100 U.S. companies on the S&P500 Index (‘‘US 100’’) in comparison with the FTSE Eurofirst 100 Index (‘‘Euro 100’’). Of their key findings, they reported that, while only 36% of the US 100 report on environmental and social performance, 84% of the Euro 100 do so.