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Two Examples of Logo Redesigns
Thursday, July 10, 2014
A company’s logo is perhaps the most important aspect of their brand, and its ultimate goal is to create customer recognition between customers and a particular brand.
While keeping the same logo helps to form brand familiarity, it may become necessary for a company to alter it over time. There are many explanations for why a company’s logo may change including brand acquisition, style evolution or even a new concept. Starbucks and Pepsi are both examples of large, global companies with logos that have changed several times throughout the company’s lifetime.