Keywords International marketing . Destructive regeneration . Future of marketing .Austrian economics .
Forces of change in international marketing Montezuma is a swamp extending from the nearby Seneca River.
Every several decades the swamp entirely dries out once, killing all the vegetation and the fish population.
The process starts with migration of carp from the river into the swamp.
Overpopulated with the newcomers, carp block the sunlight as they feed in the muddy bottom.
Lacking the sufficient light for photosynthesis, the indigenous vegetation eventu-ally diminishes, and the weeds and algae take over to choke the entire area.
For the onlookers, the view is devastating. Yet, the swamp makes a comeback.
It resurrects itself by a burning drought and rejuvenates the indigenous vegetation and fish, this time even stronger.