Low effectiveness and low efficiency. If you find yourself or your company in this quadrant it means that you are doing wrong things on a wrong way. What a catastrophe! You are loosing your time on wrong business activities and in addition of that you are doing that activities on a wrong way. You must immediately stop doing everything that you are doing and reconsider what you really need to do. For example, this is the case when you choose wrong products that you don’t know how to sell them to the customers.