(1) Has the ad made you stop and think? (Yes/No); (2) Was the ad relevant to your life and you? (Yes/No); (3) Has the ad provided new information to you? (Yes/No); (4) Has the ad made you concerned about the effects of your smoking on my health? (Yes/No) [Smokers only]; (5) Has the ad made you feel concern about the effects of your smoking on the health of the person around you? (Yes/No) [Smokers only]; (6) Have you said something about the ad or discussed the ad with others? (Yes/No); (7) Have you tried to persuade others to quit smoking? (Yes/No); (8) Have you thought of quitting smoking? (Yes/No) [Smokers only]; (9) Have you looked into ways to quit smoking? (Yes/No) [Smokers only]; (10) Have you made an attempt to quit smoking? (Yes/No) [Smokers only]; (11) Has the ad made you more likely to take steps to reduce your exposure to smoke from other person’s cigarettes? (Yes/No) [Non-smokers only]; (12) Has the ad made you more likely to avoid exposing others to your cigarette smoking? (Yes/No) [Smokers only]; (13) Has the ad made you more likely to quit? (Yes/No) [Smokers only].