4. Don’t Skimp on the Visuals- Add more Photos and Videos: A visual appeal works better and more accurately than plain text. It gives your targeted audience a chance to associate themselves with the service provider- you, better and also proves to be more interactive than a plain text. Unlike other social channels (besides Pinterest), Google+ supports animated GIFs that stand out among static images or videos that need to be clicked to play, giving you additional opportunity to grab a prospect’s attention.