Tourism Organisation of Thailand (now Tourism
Authority of Thailand) to cope with the rapid growth of
foreign visitors (mostly American) which grew rapidly
to over 600,000 by 1970, making the 5th largest earner
of foreign exchange.
• A popular slogan: “Work is money. Money is work.
This brings happiness.” (งานคือเงิน เงิน คือ งาน บันดาลสุข)
• Thailand’s first five-year plan (1961), as a result of a
report issued by the World Bank, suggesting the
strengthening of economic growth in the private
sector