The opportunity cost of Asia Hotel Results from the comparison with the company Hotel Central Plaza Co., Ltd. is a brand that Centara know more because of established and has branches over and from popular Thai tourists and foreigners. Because you know this brand more than our brand and results from the promotion of the respective provinces therefore we are at a disadvantage in this field. But if we focus on promoting and access to customers more. The customer may know our brand more will result in an increased chance of the amount of customers.