McDonald’s brand mission is “to be our customers’ favorite place and way to eat”. McDonald’s operators, suppliers as well as employees cooperate to achieve customers’ need in McDonald’s unique ways. They also have the best ideas with both large scale efficiency and local style through the most dominant grouping of entrepreneurial spirit and System wide position around their Plan to Win. McDonald’s provides the customers with high quality of food and better-quality services in a friendly, hygienic and enjoyable environment at a great value as to make their customers feel good when having McDonald’s foods and beverages.