OPPORTUNITY
There are two kinds of new start-ups “push” entrepreneurs and “pull” entrepreneurs. Those new venturers who are stimulated by the attractiveness of the business idea, are motivated to perform, and are more congruent in terms “fit” between the entrepreneur and the opportunity, perhaps because of prior experience, and she or he is more successful as a result of this. Oh the other hand the “push” entrepreneur attempts to force things to happen and the outcome is not so positive.
Cunningham and Lischeron note that “entrepreneurs seemed to fall into their opportunities the same way our general population came upon their careers. IT was evidently the chance and the circumstance of an every day existence that provided the impetus for a start-up