Issues management is a seductive concept. For those who are talented and tenacious enough to make their careers in public relations, the idea of managing contentious issues–taming them, bringing them to heel and making them do our bidding–is illusory, but utterly compelling. For those who have battled for the legitimacy of public relations as a management function, the credibility and senior management access issues management can deliver is something that communication professionals may find only in the midst of crises.
in reputation management is monitoring references to the person or business, primarily through social media monitoring and carefully crafted search queries. Social media analytics and similar processes on search results help to deliver a snapshot of current public opinion of the person or business in question and then a campaign can be designed to address any problematic issues that have been revealed.