The Best Western Plus logo and property logo are never combined in a single unit. By following these guidelines the consumer is not confused by numerous combined visuals.
To brand your property logo, the words BEST WESTERN PLUS must precede the property name and must be printed in either Helvetica Neue or ITC Century Book Condensed in all capital letters.
When a descriptor is used in text before a property’s name in consumer-facing material, either printed or electronic, the descriptor shall appear in all capital letters (for example, “BEST WESTERN PLUS Sukhumvit Bangkok