Google’s marketing mix involves a diverse array of products. The company has grown and diversified. These products are generally grouped into the following product lines:
Web-based products
Operating systems
Desktop apps
Mobile apps
Hardware products
Services
The diversity of Google’s products is a reflection of the firm’s strategy of growth and expansion. The company uses product development as a major intensive growth strategy. Because of this strategy, the firm keeps developing new products to expand its business, while growing its market share for existing products like Google AdWords, Nexus, and others.