To research this target audience, the contractors conducted focus groups in Salt Lake City and Butte with three different categories of women: those who used contraception consistently, those who did not use contraception consistently and women who had experienced an unintended pregnancy. The focus groups were designed to elucidate the target audience's decision-making process related to contraceptive usage and its thinking about unintended pregnancies. The project recruited participants directly from the family planning clinics; through flyers on college campuses and in county social service offices; and with advertisements in local and campus newspapers. In Butte, the family planning clinic recruited students from the local alternative high school, which served many women who had already had an unintended pregnancy or were at risk of doing so.