Pacther said, “Netflix has tried to grab the lead in the digital distribution channel, but Blockbuster is signaling it’s not going to give that up easily.” Blockbuster and Netflix offer similar plans and have repeatedly lowered prices or modified service in an effort to win customers. Blockbuster, in addition to the entertainment content provided through its stores and by mail, had taken an important step towards, portable devices, and directly to televisions in homes.