Key Concept 9:
It is important to acknowledge the fundamental basis of a reliable quality service of entrepreneurship that plays a key role in creating sustainable social value.
For instance, the activities of Ben & Jerry’s and Tata Group, and similar enterprises around the world would not have been possible without the ability to provide the original paying customers with a desired service. The ability to create social value derives from the existence of a residual in the creation of private value consisted of financial, reputational and ethical residual values and rewards.