Business Cards
1. Every property must have business cards which comply with the
Global Brand Identity Manual. At least one business card is required.
Point Loss
1. If the business card is substantially non-compliant or not available, deduct 60 points.
2. If the descriptor name is not in CAPITAL letters, deduct 60 points.
3. If the business card is not branded using the correct Best Western descriptor, deduct 60 points.
Property Business Cards
The Best West ern logo is mandatory on this item. The technical
specifications listed in this section must be followed.
1. The Best Wester n logo must be 5/8” (15.5mm - 19mm max) wide and must be placed on the left of a horizontal card or
centered at the top of a vertical card.
2. The color bar must be 3/16” (5mm) where required or displayed.
3. Type must follow the following guidelines:
a. Property name must be in ITC Century Book Condensed.
b. Property information must be set in Helvetica Neue Light.
c. Property phone number and reservation line may be in Helvetica Neue Medium.
4. A property logo must display on the right of a horizontal business card or on the bottom of a vertical business card
and must be sized as following:
a. Horizontal property logo - 1 3/4” x 5/8” (45mm x 16mm) or 1 5/8” x 1/2” (42mm x 13mm)
b. Vertical property logo - 1” x 1 1/4” (25mm x 32mm)
5. For multi-property business cards, only Best Western hotels are permitted.
6. Management company and multiple property business cards that include brands other than Best Western are
not permitted to display at Best Western properties. Use of the Best Wester n logo on a
management company business card must be approved by Best Western International Brand Identity.
7. For bilingual cards, it is preferable to place one language on the front and the same information in the other
language on the reverse side.
Business Card Style Options
Standard White
Card is white or off-white and uses established templates.
8. Any approved Best Wester n logo may be used.
9. Color bar is required.
10. Layout must follow established templates displayed in the technical specifications at the end of this section.
Full Color
Card can be any color and may include full bleed, photos & patterns.
11. Full-color Best Western logo is required.
12. Type must print in Best Western blue, black or white.
Foil/Silk Screen
Card is Best Western blue or black.
13. Best Wester n logo may print as gold or silver foil/silk screen.
14. Type must print in same color as logo.