The McNeil’s new product proposal was rejected because it shows a return on assets less than the required by the president of 15%.
McNeil’s proposal should have been accepted because:
-The ROA for the new product is higher than the current ROA for the Consumers Division’s of 10.8%
-13% is higher than the current ROA of the company as a whole (9.4%)
-It is higher than the hypothetical 12% ROA set by Hubbard that covers interest costs of borrowing capital.
-If EVA is calculated instead, the residual income is positive.
EVA = Net Income – (Cost of Capital x Investment)
= 390,000 – (12% x 3,000,000)
= 30,000