The marketing mix is a business tool used in marketing and by marketing professionals. The marketing mix is often crucial when determining a product or brand’s offering and is often synonymous with the four P’s: price, product, promotion and place. In service marketing – like tourism, however, the four P’s have been expanded to the seven P’s to address the different nature of services. The additonal three P’s in tourism are people, process and physical evidence. - See more at: http://www.freenomads.com/blog/?p=296#sthash.xLV8AfRY.c8XgVzb0.dpuf