First, as noted by (Eschenfelder and Caswell 2010) adopting strategies that increase access
and reuse of collections could engage amateur experts to assist with descriptions and to add
context to artworks, thereby increasing the value of collections and public commitment to
works. Conversely, users’ active contribution to the generation of authoritative content raises
substantial concerns for the unauthorized use of images or the production of inaccurate
content, which potentially may negatively affect the brand value of a museum. As a result,
depending on the magnitude of the two opposite effects, maintaining control over the access
and reuse of their digital content may either increase or decrease the value of their
collections. Differentiating between different holdings of the collections may be a proper
strategy to enhance the value of less known and niche cultural objects while controlling the
access and use to most popular works.