The contemporary public health problem of rising rates of obesity underscores the need to apply an ecological perspective.
How does the experience of the community-at-large
within its shared living environment, social-cultural milieu
and the dominant economic forces affect patterns of behaviour,
choice and health outcome? The fundamental source of
the obesity problem is not because human behaviour has
recently become more deviant, or because there has been an
increase in the prevalence of deleterious genes for fatness