A group of undergraduates from Willem de Kooning Academie have taken it upon themselves to solve one of South Holland's biggest social issues: food waste. Every day, Rotterdam's market vendors discard more than 7,700 pounds of overripe or cosmetically unattractive produce. Inspired by a technique that chefs use to mash, cook, and then dry fruits to create a candy-like "leather," the students—Hugo de Boon, Aron Hotting, Koen Meerkerk, Maaike Schoonen, Bart Schram, and Miloy Snoeijers—developed their own hide-like material, one that not only has a host of potential applications, including fashion, but also promotes awareness of the food we throw away.