There are many strength of Thai airline using e-tickets that benefit both the customer and the airline. The customer benefits include security, flexibility, cost, and convenience. Booking e-tickets is a great time saver for the customer. E-tickets also are impossible to loose because they exist in the computer database network therefore lost paper tickets are no longer a problem.
The strengths for the Thai airline include being available for booking 24 hours a day every day which increases sales. The convenience of e-tickets also enhances sales for the Thai airline. Customer satisfaction is also increased by offering e-ticket sales. Offering the e-ticket service also allows for the Thai airline to have a fully automated system. E-ticket sales also generate and immediate PNR and vouchers streamlining the system.
The weaknesses of e-tickets are limited. One weakness is that a computer crash could occur which could lose the passenger’s reservation and other essential information. Offering e-tickets also could make some jobs, such as those at travel agencies and Thai airline reservation desks, obsolete, adding to unemployment.