Any activity with an end goal (whether it’s winning a war, building a city or
selling a product) should have a blueprint or map in place for every person in
the organisation to follow in the process of achieving it.
A strategy needs to cover the questions of who you are, what you are offering
and to whom, as well as why and how you are doing so. The steps and questions
below cover what an organisation should be aware of when creating and
implementing a strategy that will meet its objectives.
The first step in crafting a successful strategy is to examine the context of the
organisation and the various stakeholders.