samsung's image, however,was overshadowed by
sony and motorola, the undisputed world leaders in
consumer electronics and mobile phones during this time.
In 1988, Samsung Electronics launched its first
mobile phone in the South Korean market.It flopped
because of the phone's poor quality.In the early 1990s,
Samsung Electronics' market share in mobile phones
in South Korea was a mere 10 percent compared to
Motorola's 60 percent.