Q: What data did you collect?
A: I collected data of all sorts from all sorts of data sources.
Q: Why is Georgia a better choice than Florida or Illinois?
A: It’s lower risk overall and in key specific areas including weather, transport
and available labor as well as a positive labor climate.
Q: What’s the most compelling benefit of choosing Georgia?
A: Diversification. We need to mitigate against the chance of a problem
in weather or labor unrest or zoning or taxation in Florida. If these
problems occur in Florida, and we have more than one factory in
Florida, it is easy to no doubt see the problem. Both factories is
effected, not just one factory. If we have one factory only in Florida,
and these factors change, not a problem. Or rather, not such a bad
problem. Or actually, not likely to be such a bad problem. It’s easy in
retrospect to carefully understand why some of us lean toward selecting
Florida but we should use objective, not subjective, criteria to
make the decision. If we do that, we must go with Georgia.
What do you think? How did you revise Brad’s draft? What’s your new
Empathy Index? Brad said, “I know it needs more work, but I didn’t want
to get confused, so I focused only on the opening paragraph and added
the reference to a positive labor environment.”
Using italics to indicate references to his readers and underlining to
indicate references to himself, here’s how Brad assessed his Empathy
Index.
After careful review, the bottom line is that the best site choice for our
new factory is Georgia. My analysis used proprietary stochastic simulation
techniques, incorporating data collected from numerous sources of
government and other public data information as well as data collected
from interviews. To get a fresh view, one of my assistants met with a risk
manager with no knowledge of the risks involved in doing business in
either Florida or Georgia. Designing the model required creativity and
diligence. From among the three finalists. Data is tested and proven.
Objective too. Let me answer—anticipate—questions I think you’re
going to want to know the answers to.