Within weeks of deploying ATG Click to Call, Continental saw
higher sales conversions, lower Web site abandonment, and
stronger customer satisfaction.
Ready for Take Off
Measuring Web traffic and call center analysis, customer feedback
from over 5,000 online survey results and internal financial
modeling, Continental determined the success of Click to Call.
Continental’s Click to Call sessions resulted in a 35 percent sales
conversion rate, approximately double the traditional sales
conversion rate, within the airline’s reservation group. The airline
doubled its online reservation completion percentage, generating
50-times higher ROI.
ATG exceeded our expectations from day one, from both a
customer user perspective and a business results perspective, ”
said McKenna. “ATG is driving meaningful business results, higher
online sales conversions, and almost unheard of levels of
customer enthusiasm.”
“Click to Call generated glowing reviews from customers
and is demonstrating strong business results,” added McKenna.
Within weeks of deploying ATG Click to Call, Continental saw
higher sales conversions, lower Web site abandonment, and
stronger customer satisfaction.
Ready for Take Off
Measuring Web traffic and call center analysis, customer feedback
from over 5,000 online survey results and internal financial
modeling, Continental determined the success of Click to Call.
Continental’s Click to Call sessions resulted in a 35 percent sales
conversion rate, approximately double the traditional sales
conversion rate, within the airline’s reservation group. The airline
doubled its online reservation completion percentage, generating
50-times higher ROI.
ATG exceeded our expectations from day one, from both a
customer user perspective and a business results perspective, ”
said McKenna. “ATG is driving meaningful business results, higher
online sales conversions, and almost unheard of levels of
customer enthusiasm.”
“Click to Call generated glowing reviews from customers
and is demonstrating strong business results,” added McKenna.
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