Competitive Fronts
Avon faces competition in both the United States and international markets. In addition to the products themselves, Avon competes with companies based on direct-selling strategies, Internet, and the mass-market channels of retail. According to the firm, "Within the direct-selling channel, we compete on a regional and often country-by-country basis, with our direct-selling competitors."
Several direct-selling companies including Mary Kay and Arbonne sell product lines similar to Avon and have international operations to compete with Avon globally. Aside from Mary Kay and Arbonne, Avon competes with other beauty companies using a distinct business model that relies heavily on the success of its representatives. To ensure it can continue to hire quality representatives, Avon competes with other direct-selling companies to provide the best earning opportunities. Avon believes its representative products. In essence, Avon competes on two fronts : recruiting quality representatives first and the sales of beauty products second.
Competitive Fronts
Avon faces competition in both the United States and international markets. In addition to the products themselves, Avon competes with companies based on direct-selling strategies, Internet, and the mass-market channels of retail. According to the firm, "Within the direct-selling channel, we compete on a regional and often country-by-country basis, with our direct-selling competitors."
Several direct-selling companies including Mary Kay and Arbonne sell product lines similar to Avon and have international operations to compete with Avon globally. Aside from Mary Kay and Arbonne, Avon competes with other beauty companies using a distinct business model that relies heavily on the success of its representatives. To ensure it can continue to hire quality representatives, Avon competes with other direct-selling companies to provide the best earning opportunities. Avon believes its representative products. In essence, Avon competes on two fronts : recruiting quality representatives first and the sales of beauty products second.
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