1. Economic Performance
* Economic performance of a firm is a function of its success in producing benefits for its owners in particular, through product innovation and the efficient use of resources.
2. Social and Environmental Performance
* Corporate social responsibility (CSR)
* CSR is a concept whereby organizations consider the interests of society by taking responsibility for the impact of their activities on customers, suppliers, employees, shareholders, communities, and the environment in all aspects of their operations.
3. Integrating Economic, Social, and Environmental Performance
* CSR helps attract and retain the best and brightest employees.
* Firm is being responsive to market demands, to observations about how some environmental and social needs represent great entrepreneurial business opportunities in and of themselves.