Next Steps
The future of Hyundai is far from determined. Although sales are fairly constant and well distributed worldwide and the organization appears to be well prepared for most contingencies, many factors are yet unknown. Some believe the company is overreaching itself by continuing to develop its luxury brands, while others observe that Japanese car firms are quickly learning by following HMC's examples. Additionally, there is constant debate about the firm's growing emphasis on hydrogen fuel cell technology and whether this green technology is taking the firm in the correct direction. However, through the firm's focus on quality, innovation and the growth