Kraft (which owns Nabisco) is celebrating with live events, prizes, promotions and public relations efforts around the world, plus a special ad campaign and online happenings, all tied to the theme, “Celebrate the kid inside.” Fans can post photos, stories, and videos to a special Facebook gallery and qualify to be a “Birthday ofthe Day” celebrant on their own special day. “Flash” birthday parties in the United States will culminate in a multinational celebration in New York. China will host a fireworks display, a playground for all ages is opening in Indonesia, and there will be party games and cake in Dubai and piñatas in Venezuela. Fans in 200 countries can watch these events in real time on Facebook, too. Television ads will showcase adults and kids sharing Oreos and milk, print ads will commemorate iconic moments of the last 100 years, and the com- pany website will feature games and recipes. There’s even a special birthday variety of the treat in stores around the world, with rainbow candy sprinkle