Blogs kept by women seem to give more detailed personal information even
though they are mainly world-readable (exceptions include LiveJournal via its
privacy settings). A study of 525 Taiwanese bloggers found that women posting
frequently were more likely to value self-expression, whereas men were more likely
to value a personal outcome that might arise as a result of blogging (Lu and Hsiao
2009). Other research has shown that females are more likely to self-disclose in
their blogs (Hollenbaugh 2010) and a survey of 486 early bloggers found that the
vast majority of females (92.5%) characterized their blogs as “personal ramblings”
in contrast to a much smaller majority (77.5%) of males (Vie´gas 2005). This
confirms an earlier study of British bloggers, which found women more likely to
use blogging as a creative outlet, with this more personal aspect to female blogs
perhaps explaining why female bloggers tend to be less prominent than male
bloggers (Pedersen and Macaffee 2007).