From the model presence stage has the weakest relationship and bonding stage has the strongest relationship. Definitely we want to go to the bonding step that we can have very strong relation to the customer
First of all we will start with the presence stage. In this stage we must build the familiarity, saliency or the knowledge of brand promise. We can advertise our photo studio on the low price at some camera shop that we will offer them if they promote us, we will promote them, too. We can get some customer from Facebook. We build the fan page and upload the beautiful picture of the studio, so customers those interested in our studio will come. All of these will make the familiarity to the customers. They will know about our brand. If we have enough money, the bigger investment in advertise will get more advantage such as the TV advertisement. We can do some short video clip that advertise the studio. After almost people know about our brand in the presence stage, we get through to the relevance stage. In this stage is about the price that is fit for the target. We must set up the price attached to the target. Think about the power of buying of the target. We must set up the price that’s fit to the target that we choose. The price must not be too cheap or too expensive. If our photo studio is good enough in relevance stage and presence stage, the studio will be accept by customer in performance stage. Customers will accept our studio in advantage stage and have very strong relationship that mean if they think about the photo studio, they will think about us first in bonding stage.
From the model presence stage has the weakest relationship and bonding stage has the strongest relationship. Definitely we want to go to the bonding step that we can have very strong relation to the customer
First of all we will start with the presence stage. In this stage we must build the familiarity, saliency or the knowledge of brand promise. We can advertise our photo studio on the low price at some camera shop that we will offer them if they promote us, we will promote them, too. We can get some customer from Facebook. We build the fan page and upload the beautiful picture of the studio, so customers those interested in our studio will come. All of these will make the familiarity to the customers. They will know about our brand. If we have enough money, the bigger investment in advertise will get more advantage such as the TV advertisement. We can do some short video clip that advertise the studio. After almost people know about our brand in the presence stage, we get through to the relevance stage. In this stage is about the price that is fit for the target. We must set up the price attached to the target. Think about the power of buying of the target. We must set up the price that’s fit to the target that we choose. The price must not be too cheap or too expensive. If our photo studio is good enough in relevance stage and presence stage, the studio will be accept by customer in performance stage. Customers will accept our studio in advantage stage and have very strong relationship that mean if they think about the photo studio, they will think about us first in bonding stage.
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