Aging services occupations are undervalued in the United States. Ageism in the broader culture, the sensationalizing of nursing home and assisted living problems in the media, and negative attitudes of educators and leaders in professional schools and associations conspire to reinforce the image of “caring for the elderly” as a poor career choice (Kaiser Family Foundation, 2007). Among high school students considering a nursing career, for example, almost half have no interest in specializing in geriatrics, whereas 87 percent report having an interest in pediatric nursing (Evercare, 2007).