Information processing theory with its explanatory and
descriptive power, which becomes a basis for managerial
performance (Ramanujan & Cooper, 1994), explains
the mechanisms involved in the processes of attention,
selection, and internalization of information so as to produce
a derived output (Lachman, 1996). The informational
inputs pertaining to the organizational processes
received by the organizational participants are transformed
in multiple cognitive magic boxes of processing
that result in the production of new knowledge. Overriding
the behavioural interaction emphasized in other
models, an information processing model seeks to bring
out the diversity of cognitions (Daniels, Johnson &
Chernatony, 1994) that activate the reinterpretation and
recentering of the knowledge field.