And then, right about here, he has the star moment – and that’s something we’ll always remember. He does, he turns the phone on. The audience sees scrolling for the first time, you can hear the oxygen sucked out of the room. They gasped. You can actually hear it. So he creates a moment that they’ll always remember.
So if we move along this model, you can see the blue – where the external speakers are going in – and then, over towards the bottom right, the line breaks. That’s because of his clicker broke. So what is he doing? He wants to keep this heightened sense of excitement. He tells a personal story, right there, where the technology didn’t work. So he is the master communicator and he turns to story to keep the audience involved.