This sheds light on digital literacy as a personal fulfillment. Media literacy cannot be seen as equal for everyone, but must be considered from the situation of the individual. Consequently, Martin & Grudziecki (2006) state that for evaluating media literacy we must set up a personal development profile based on this conceptual model. The highest level in the model is digital transformation, innovation or creativity and this can only takes place when digital competences and usage is established. This is the most comprehensive and complete definition of digital literacy found in literature. In addition, the definition is very general and can therefore be applied to different kinds of digital media. However, in this definition, as in the other definitions of digital literacy, no clear practical skills and knowledge are distinguished what makes it very difficult to operationalize and to measure.