Although makeup has always been used in some form, the 1910s was when makeup was taking off as new products were constantly being introduced. In a matter of 40 years, makeup went from something that was looked down upon to something that was in every woman’s purse. When we look back throughout history from the 1910s to the 1950s, we can see many drastic changes in the appearance of the “ideal woman”
In the 1910s, makeup was rapidly being introduced and used by many women. The word “makeup” was being used for the first time after it became popularized by Max Factor, who was the inventor of a foundation that was commonly used among Hollywood stars and was then spread to the general public. He sold his makeup claiming that it would make women look like their favorite actresses. Max Factor was a very influential person in the world of makeup as he not only came up with the word itself, but he also went on to create a brow pencil and lipgloss along with his greasepaint foundation. This was also the time when mascara was first seen, as it was invented first by a Eugene Rimmel, and was again introduced by a New York chemist called T.L. Williams. He produced the product after seeing his sister, Maybel Williams, apply a mixture of Vaseline and coal dust to her eyelashes to give them a longer, thicker and darker appearance. Although the product was a local hit, the one setback was its name; “lash-in-brow-line”. Because of this, Williams decided to rename the product by combining his sister’s name, Maybel, with the name Vaseline, thus creating the name Maybelline. Mascara was very successful and widely used by Hollywood actresses and many women. Pressed powders were also seen for the first time and pressed powder blushes were introduced soon after. The eye makeup used during the 1910s was applied heavily and somewhat carelessly as opposed to modern day eye makeup application. Vogue started this trend when they featured models using henna to outline their eyes; Hollywood caught on very quickly and the “vamp” look was born. Although this look became popular after Vogue introduced it, it is important to keep in mind that makeup was still not fully accepted socially. Women often hid their makeup because of husbands or fathers who disapproved of it. To give themselves the appearance of rosy cheeks without using makeup, women who feared disapproval of society would quickly pinch their cheeks to make them bright and rosy, while the rest of their face was kept natural..
แม้ว่ามักจะถูกใช้ในบางรูปแบบแต่งหน้า 1910s การแก้ไขเมื่อแต่งหน้าการออกมีการแนะนำผลิตภัณฑ์ใหม่อย่างต่อเนื่อง ในเรื่องของ 40 ปี แต่งหน้าไปจากสิ่งที่ถูกมองลงไปสิ่งที่อยู่ในกระเป๋าถือของผู้หญิงทุกคน เมื่อเรามองย้อนกลับไปตลอดประวัติศาสตร์จากการ 1910s ถึงปี 1950 เราสามารถเห็นการเปลี่ยนแปลงรุนแรงมากในลักษณะของ "ผู้หญิงดี"In the 1910s, makeup was rapidly being introduced and used by many women. The word “makeup” was being used for the first time after it became popularized by Max Factor, who was the inventor of a foundation that was commonly used among Hollywood stars and was then spread to the general public. He sold his makeup claiming that it would make women look like their favorite actresses. Max Factor was a very influential person in the world of makeup as he not only came up with the word itself, but he also went on to create a brow pencil and lipgloss along with his greasepaint foundation. This was also the time when mascara was first seen, as it was invented first by a Eugene Rimmel, and was again introduced by a New York chemist called T.L. Williams. He produced the product after seeing his sister, Maybel Williams, apply a mixture of Vaseline and coal dust to her eyelashes to give them a longer, thicker and darker appearance. Although the product was a local hit, the one setback was its name; “lash-in-brow-line”. Because of this, Williams decided to rename the product by combining his sister’s name, Maybel, with the name Vaseline, thus creating the name Maybelline. Mascara was very successful and widely used by Hollywood actresses and many women. Pressed powders were also seen for the first time and pressed powder blushes were introduced soon after. The eye makeup used during the 1910s was applied heavily and somewhat carelessly as opposed to modern day eye makeup application. Vogue started this trend when they featured models using henna to outline their eyes; Hollywood caught on very quickly and the “vamp” look was born. Although this look became popular after Vogue introduced it, it is important to keep in mind that makeup was still not fully accepted socially. Women often hid their makeup because of husbands or fathers who disapproved of it. To give themselves the appearance of rosy cheeks without using makeup, women who feared disapproval of society would quickly pinch their cheeks to make them bright and rosy, while the rest of their face was kept natural..
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