Between 1998 and 2012 Nokia was the world’s largest supplier of mobile phones. However, the company’s market share decreased dramatically following the introduction of touch screen phones from Apple and Samsung. The change was swift but the Nokia executive team saw the danger. CEO Stephen Elop famously declared in 2011 that they were on a ‘burning platform.’ In 2013 Nokia sold its mobile phone business to Microsoft and 32,000 employees including Elop joined the Windows giant.