This case was written by Professor Vilay Covindarajan and lulie B. Lang ('93), of the Tuck School o1
Business at Dartmouth. O Trustees of Dartmouth College. All rights reserved.
Sources: The Quest for ilobal Dominance: Transforming Globol Presence into Globat Competitive
Advontoge by vijay covindara jan and Anil K. cupta. o 200'l by lohn wiley & sons, lnc. Chapter 4,
whot Monogement ls: How ltworks ondwhy lt's Everyone's Business byloan Magrett. o 2002 The
Free Press. Som Walton, Mode ln Americo: My Story by Sam Walton. A i992 Doubleday.
http://wwwwal mart.com.