where education level is low and the choice of
mass media very vital particularly Electronic Media for farmers to keep up to date them about agriculture
(Murty & Albino, 2012). Radio broadcast new approaches, ideas, research findings and scientific information
for farmers which increased their knowledge and skills and farmer adopt such techniques for the development
and increase the productivity of their production. In the perspective of Pakistan mass media produce many
programs and publish articles, features and columns about agriculture information. These technologies