Advertisements[edit]
Baidu's primary advertising product is called Baidu Tuiguang and is similar to Google Adwords and Adsense. It is a pay per click advertising platform that allows advertisers to have their ads shown in Baidu search results pages and on other websites that are part of Baidu Union.
Baidu sells its advertising products via a network of resellers.[64]
Baidu's web administrative tools are all in Chinese, which makes it tough for non-Chinese speakers to use. Recently, a third-party company began to develop a tool with an English-language interface for Baidu advertising programs.[65][66]
Moreover, the service may only be used by advertisers with a registered business address in China or in several other East Asian countries