It has undoubtedly become an urgent mandate for EU not only to tackle the problems emanating from an ageing
population, but to find ways to take advantage of their potential. In this respect, the European Parliament (2011)
stressed as a priority the prevention of dementia through interventions drawing on preventative factors, such as
promotion of physical and cognitive activity. The WISE framework aims to address the aforementioned challenges
by providing for interventions at a dual level: a) develop and implement educational interventions on seniors’ (65+)
cognitive stimulation, and b) train seniors to act as educators in delivering cognitive-based interventions. Hence, the
impact of the WISE interventions may be bi-fold, enabling seniors to retain their cognitive and social functionality,
as well as to remain active after retirement, whilst at the same time providing economies and societies with the
chance to deploy seniors’ “wisdom”.