4.1.5. Promote identification with place as a motivator for volunteer recruitment
and retention Strong identification with a place can be a powerful motivator for
recruiting and retaining volunteers. For example, the New Hampshirebased Lakes Lay Monitoring Program involves volunteers from lake associations who live around and have deep connections to “their” lakes. Volunteer-collected data are submitted for analysis and shared witheach lake association for use in lake management and policy making.
According to program staff, volunteer retention and commitment is very high, with the majority of volunteers monitoring their lakes for N5 years, and N25% for N15 years (Pervier, 2013).