Attractiveness refers to the attractiveness level of the destination's attractions, which will determine whether the destination will be suitable for the incentive travels program. If the destination point is not attractive to the participants, the participants will not be available. They will have no incentive to participate in the program. If the destination has this, it will show great potential for ensuring travellers, because if the destination is attractive, it will result in high demand for tourists to travel to that destination and will make it easier to manage the trip of the program organizer because it will make the program close faster.
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