4. Conclusion
SaaS has become a common delivery model for many business applications, in which, Google features several web applications with similar functionality to traditional office suits. When the recent fashion of Android technology in portable devices such as tablet computer and smartphone, people in Taiwan are transferring from Yahoo!Kimo to Google SaaS. This might explain that the high respondents in this study are from government and research sectors with age range between 21-40 years and with Master/PhD education level. They go online more than three hours every day and use at least three types of Google SaaS services with experience more than three years. This also could be factor that performance and social influence play a far more significant role than effort as direct determinants of user acceptance and usage behaviroal towards Google SaaS.
This study concludes that users are looking forward to convenience and usefulness from Google SaaS, and at the same time they believe that the service is the future trend. The external influences will enhance the behavioral intention. Users pay trivial attention to effort expectancy towards Goolge SaaS. Lastly, the results reveal interesting connections of users’ behavioral intention and use behavioral with influence factors gender, age, experience, occupation and education.