The value that corporations reap from all this data can, if managed properly, help
drive the business forward. Yet maintenance, storage, and accessibility of vast
quantities of data present many challenges. How can companies rely on what is
collected and exchanged to make decisions? What sources of information can be
trusted to achieve business goals? What assurance do companies have that, after
expending precious resources and significant investment in information
management, the resulting information will actually contribute to business
performance and success? The answers to questions such as these all hinge on
the quality of data.