THE McDONALD’S FRANCHISING MODEL
When base-lining a McDonald’s franchise, there are a variety of terms and conditions that come
into play with regard to individual store franchise fees. For each McDonald’s restaurant there is an
operator’s lease agreement with an assortment of stated fees and conditions “appropriate” to that
specific restaurant. A portion of the table of contents from an Operator’s Lease with various articles
is shown as Table I.