Export intelligence dissemination denotes the activities involving the sharing of
export market intelligence that is related to competitors and customers. Export market
intelligence responsiveness represents the formulation and implementation of all
responses toward the intelligence that has been collected, generated and disseminated
within an exporting firm. These include responses that “are directed towards export
customers, competitors or the environmental changes affecting the firm, its customers
and its competitors” (Cadogan et al., 1999, pp. 691-2).